Black Friday Mania

Black Friday – the one and only day of the year when the prices for everything under the sun hits rock bottom. The day when only a fool would do anything other than go looking for a deal a.k.a bargain; for the items on his wishlist. Atleast that’s what the corporate power houses and their savvy marketers will have us believe.

Over the years, year after year, they have steadfastly ensured to go all out on their campaign to market Black Friday, via TV ads, flyers, web-sites and all the other gimmicks in the marketing handbook. It seems to have paid off since Black Friday has become this cult whose following is nothing short of that of the disco ferver in the late 70’s. Jammed packed parking lots by 6.00 AM in the morning are a testament to the mania.

People line up at stores the night before, willing to battle sub-zero temperatures for eight long hours, hoping to save a couple of hundred bucks, despite being well aware of the fact that the so-called “doorbuster” deals will only last long enough to be grabbed by the handful few who bust into the door – literally. The odds are almost as bad as those of winning a million dollar lottery.

This particular black Friday it was almost as if people had entered this time warp where they had fogotten the faltering economy, the depressive markets and the record high job losses. There were scores of people walking away with shopping bags that they could hardly hang on to.

Maybe its just me that’s missing the point. The point that since things are cheaper than they will ever be in the coming 364 days, its the best time to buy all that you thin you’ll need. In my defense, I have just one question that I’d like to ask; Does anyone know what the prices were on the day before thanksgiving? I am willing to bet that the odd-ball who did go shopping that day, would have noticed that 95% of the “black friday” deals were listed at the same price as they were the day before thanksgiving. The only things that were new on “black friday” were the “Only for today” cut-outs and flyers.

Alas! In the never ending game of wits between buyers and sellers, I’d say this one goes to the latter.

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Black Friday Mania by Pratik Mehta is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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