Easy benchmarking

An easy albeit crude way of finding out how your company is doing as compared to its competitors, is using www.alexa.com to find out how many visitors frequent your company’s web-site.

In the information economy where the internet rules the roost, I think how many people actually are interested in knowing about your company is a pretty decent indicator on how its doing.

Where is my industry going?

I think a very important part of planning one’s career and life is to monitor where the industry is going. Doing so can provide valuable insights that could help answer questions like:

Am I going to be out of work in the near future?
Is the industry going to take a dip making things more competitive in the job market?
Can my company survive a dip?
Is my industry looking up? Is it a good time for me to take a leap?

And tons of others.